GetMarked
Volume 1 / Issue 1
A Year in Review: 2016
Government Marketing University Milestones
Welcome

Welcome to our inaugural issue of “GetMarked” – our monthly GMarkU newsletter that will provide what’s happening in the Government Marketing community.

Many new GMarkU initiatives took place in 2016 and we are excited to share them all with you. We thank you for your participation in GMarkU in 2016 and look forward to serving you in 2017.

Year in Review 2016
Experience the new way of gaining and sharing government marketing knowledge now brought to you by the Government Marketing University.
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February
Government Marketing Mashup

Government Marketer and Vendor Collaborative Networking and Speed Dating Event

The Government Marketing Mashup helped Government Marketers kick-start the 2016 marketing year with a collaborative and informative event that featured speed dating with marketing service vendors and networking opportunities to enhance and accelerate their marketing efforts. More than 150 Government Marketers engaged with 22 vendor leaders in publishing, lead generation, TV, radio, public relations, custom events and government to learn about trends and offerings, as well as to share best practices.

View Photos Here
GMarkU GovLoop

 

April
GMarkU and GovLoop Ink Partnership
Government Marketing University announces a strategic partnership with GovLoop enabling GMarkU to extend the reach of its educational course offerings by utilizing GovLoop’s high-impact government learning platform.
More Details
Market Chat Episode 1

 

GMarkU and Federal News Radio Launched Radio Program "Market Chat! Bringing Clarity to The Clutter in Government Marketing"

Market Chat! - Episode 1: Tips from The Pros for Strengthening Your Government Marketing

Episode 1 of Market Chat!, provided insights, tips and advice to enhance your government marketing efforts from former senior federal executives. 

Click here to learn more and listen to this episode.
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10 Insider Tips on How to Market to a Federal CIO (or other senior government executives)
As Discussed on Government Marketing University’s “Market Chat!” Radio Show, Episode 1 
DOWNLOAD TODAY!
June
GMarkU Launches Market Chat LIVE! - Extending the Market Chat! Federal News Radio Program Into an In-person Breakfast Series
Market Chat Live

Our inaugural Market Chat LIVE! breakfast program filled the Tower Club, providing insight, tips and advice from former federal executives to enhance marketing efforts. Market Chat LIVE! promotes an open and collaborative interaction between government and industry to ensure that attendees walk away empowered with greater knowledge on how to better market to their targeted government audience.

Attendees at our first Market Chat LIVE! heard from:

  • Kimberly Hancher, Former CIO, Equal Employment Opportunity Commission
  • John Johnson, Former Assistant Commissioner for Integrated Technology Services, General Services Administration
  • Keith Trippie, Former Executive Director, Enterprise System Development Office, Department of Homeland Security
  • Casey Coleman, Former CIO, General Services Administration
  • Karen Britton, Former Special Assistant to the President, Chief Information Officer at the Executive Office of the President
Market Chat Live
Market Chat Live
Market Chat Live
Market Chat Episode 2

 

August
Market Chat! - Episode 2: Tips from The Pros for Strengthening Your Government Marketing
In the 2nd episode of Market Chat!, insights, tips and advice were shared from four government marketing experts who are change agents and thought leaders in our market.
Click here to learn more and listen to this episode.
September
1st Annual Conference Drew 200+ Government Marketers
GAIN 2016

GAIN 2016 – The PREMIER Government Marketing event in 2016

Over 200 Government Marketers (GAINER’s) attended GAIN 2016,  the premier event focused on the government marketing community. Attendees received training certifications in several areas including Government Personas; Agency Based Marketing; Federal System Integrator Marketing; Public Affairs Collaboration; DOD & Intel Marketing and State & Local Marketing. Watch many of the presentations at www.GAIN2016.com

Due to the success of GAIN 2016 we will be hosting them quarterly in 2017 so be on the lookout for dates!

SEE WHAT OTHERS HAD TO SAY WITH GAIN 2016 IN THE NEWS

Highlight:  Government Matters 

Federal News Radio: Amtower Off Center - The 2016 GAIN Conference
Federal News Radio: GAIN 2016 - The 2016 GAIN Conference
Federal News Radio: Amtower Off Center - The 2016 GAIN Conference
FedPulse: GAIN 2016 Provides Insights for 2017 B2G Marketing Efforts
GovMatters: GAIN 2016 Highlights
Merit Direct: GAIN 2016 Conference
Modern Marketing Today: Straight Talk from Government IT Decision Makers at GAIN 2016
Modern Marketing Today: GAIN 2016: An Exciting New Event for Government Marketers
SpeakerBox: GAIN 2016 Power Talk with Goldy Kamali: Focusing in a FOMO World
L&R Communications: There's Lots to Gain at GAIN 2016 for Government Markers 

View Photos Here
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October
Market Chat! - Episode 3: Communication and Collaboration Insight from Federal Senior Procurement Officers

In this 3rd episode of Market Chat! federal acquisition officials shared how they are trying to improve their engagements and relationships with the vendor community as well as how marketing figures into the federal procurement process.

Panelists included:

  • Soraya Correa, Chief Procurement Officer, Department of Homeland Security
  • Kay Ely, Deputy Assistant Commissioner and Acting Director of the Office of IT Schedule Programs, General Services Administration
  • Darlene Coen, NASA SEWP Deputy Program Manager
Click here to learn more and listen to this episode.
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7 Insider Tips on How to Communicate and Collaborate with Federal Senior Procurement Officers
As discussed on Government Marketing University’s “Market Chat!” Radio Show, Episode 3
DOWNLOAD TODAY!
Read All About the Exciting Initiatives Coming Up in 2017
2017 is going to be an awesome year for Government Marketers who are engaged with Government Marketing University!  Here are just a few of the exciting new initiatives underway.  Many more will be announced in our January 2017 GetMarked Newsletter.
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For the People...By the People!

Contact Us:

Government Marketing University

[email protected]
http://www.gmarku.com
(703) 408-4311

GMarkU Mentor Program:
We have a fantastic group of seasoned Government Marketing Mentors ready to share their years of knowledge our Protégé’s.  Look for an email in early January 2017 announcing this 4-part series launching in February 2017.  For immediate information on how to boost your Government Marketing career and become a Protégé, please email us at [email protected].
Special Interest Groups (SIGs):
Our membership is busy planning several SIG’s for 2017.  Our first one launched in the Fall of 2016 focused on ROI and Attribution.  Currently conducting their first government marketing survey we encourage you to get involved by participating in this survey to ensure your voice is heard!  If you have an idea for a new SIG or would like more information on our current SIGs please email us at [email protected] and watch our website in early 2017 for updates!
Job Bank and Career Center:
Led by our Career Develoment Director, Gail Bamford, we expect this new intiaitive to make it easy for our students to find new Government Marketing roles and for companies marketing to the federal government to get the best marketing candidates available! Our Job Bank will launch with our new GMarkU website in early 2017.  For more information email Gail at [email protected].
Coming Soon!
  • Subscription Based Open Enrollment
  • Podcast Series – The Federal View (brought to you by our Ambassadors)
  • Podcast Series – Government Marketing “Hot Topics” (brought to you by our Mentors)
  • GMarkU 2017 Training and Event Calendar
    
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