Become a GAINer by attending the premier conference focused on the Government Marketing Community – GAIN 2017.

This year’s agenda is forward-thinking, relevant and highly-interactive.

In addition to the world class training you will receive, we place an emphasis on creating opportunities for GAINers to meet and greet, ask questions, and make important connections.

Our cutting-edge, highly-interactive conference will focus on the hot topics that all government marketers are dealing with.

See you at GAIN 2017!

All attendees will receive training certifications.

What are others saying about GAIN 2017?

Finding Your People at Government Marketing University’s GAIN Conference

The Biggest Conference on Government Marketing is Coming

The Inside Scoop on GAIN 2017 from Government Marketing University [PODCAST]

BLOG: Interview with Ginger Kessler, Government Marketing University, Director of Mentor/Protégé Program on GAIN 2017 

This week on “Amtower Off Center”, host Mark Amtower interviews marketing pro Lou Anne Brossman of Government Marketing University on the state of government marketing and the October 13 GAIN conference.  Federal News Radio.

Tell a Friend About GAIN 2017


Mentors and Protégés

This year’s conference will have our GMarkU Mentors and Protégés actively engaged to ensure GAINers have an opportunity to learn directly from marketers who face the same challenges and opportunities that you do.

Our Mentors and Protégés will enable GAINers to have the ability for community sharing of ideas and best practices.


Government Marketing University Mentors

Gail Bamford
Government Marketing Executive
Government Marketing University

Patrick Burns
Senior Marketing Director

Cathy Cromley
Sr. Marketing Manager, Public Sector
One Identity

Kim Hower
Director, Public Sector

Ginger Kessler
Director Government Marketing
Brocade Communications, Inc.

Sandi King
Government Customer Experience Manager

Allison Mason
Director, Public Sector Marketing
Red Hat, Inc.

Shelly Scarpelli
Sr. Manager, Government Marketing
Juniper Networks

Eva Tedeschi
Global Marketing Lead, Life Sciences & Healthcare

Rebecca Umberger
Director, Global Marketing Programs
One Identity

Lissa Walline
Field Marketing Manager, Government

Rita Walston
Senior Director, Marketing Programs

Ann-Marie Clark
Sr. Director Marketing
CDW Publications

Tami Gallegos
Government Marketing Expert
Government Marketing University

Marci Neill
Federal Industry Marketing Lead
Pure Storage

Alexandra McHugh
Sr. Manager, Public Sector & LATAM Marketing
Akamai Technologies

Government Marketing University Protégés

Caitlin Hayes
Senior Field Marketing Manager – Government

Katie Reed
Marketing Manager
Acuity, Inc.

David Salati
Business Partner, Strategic Marketing
Booz Allen Hamilton

LaRel Rogers
Marketing Manager, Public Sector

Jessica Wessinger
Regional Marketing Manager, Public Sector

Jarell Grady
Sr. Marketing Specialist – Civilian Sector
General Dynamics Information Technology

Emily Minnich
Field Marketing Manager, Public Sector

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7:00 a.m. – 8:00 a.m.

Get this Show Started!!!

Registration + Networking Breakfast

Get ready for some fun as you register, mingle with GAINers and start your morning with a laugh.

As the “Dean of Comedy” of GAIN 2017, Geoff will facilitate experiences and connections that will make YOU the star of the show! You will participate in activities that bring your government marketing profession to life, and put a whole new spin on the way we all market to the government. Including “Market me in 2 minutes” and "Make my content POP" exercises, GAIN 2017 will be an experience you won't soon forget!

Comedian Geoff Woliner
Voted NYC’s Funniest Person from Queens
Founder and CEO
Winning Wit

8:00 a.m.

The United States Air Force Color Guard

The National Anthem - Austin Leybourne

8:00 a.m. – 8:10 a.m.

Welcome to GAIN 2017!

Lou Anne Brossman
Founder and President
Government Marketing University

Christopher Dorobek
Master of Ceremonies
Executive Editor, GovLoop’s DorobekINSIDER

8:10 a.m. – 8:40 a.m.

Keynote Speaker

John Asher
Asher Strategies

ME! ME! ME! Focused
The Old Brain does not care about your product. It cares what your product can do for it. “Wake Up” your government prospect’s Old Brain and shorten your marketing and sales cycle times. You will learn how to message to the Old Brain.

John Asher integrates information from numerous new neuroscience studies to show GAINers how knowledge of the brain’s decision making processes can help your prospects respond to your marketing campaigns and speed up the buying process.

You DO NOT want to miss this keynote. I was amazed at what I learned when I heard John speak recently and knew we had to have him at GAIN 2017.
Lou Anne Brossman, President, GMarkU

8:40 a.m. – 10:20 a.m.

Grow: Agency Based Marketing (ABM) – Steps to Success

(PechaKucha style!)

Part 1: What is Agency-Based Marketing?

ABM training and workshop on strategies and tactics. Learn to develop a cohesive ABM Marketing plan by following a proven, process driven ABM marketing strategy taught by experts who have cracked the ABM code! You will leave GAIN 2017 equipped with new knowledge and insight for launching targeted agency marketing campaigns.

Lou Anne Brossman
Government Marketing University

Grow: Agency Based Marketing (ABM) – Steps to Success

Part 2: Tips, Tricks, Tactics and Trends to jumpstart your ABM program.

Mark Amtower
Amtower & Company

Grow: Agency Based Marketing (ABM) – Steps to Success

Part 3: Perform at the top of your ABM marketing game with comprehensive information and analytics.

Kevin Brancato
Director of Government Contracts Research
Bloomberg Government

Grow: Agency Based Marketing (ABM) – Best Practices

Part 4: A Case Study into how to do ABM the right way! Learn from tried and true examples.

Stephanie Geiger
Vice President, Operations
Government Marketing University

Chris Parente
StoryTech Consulting

Matt Langan
CEO & Founder
L&R Communications

Grow: Agency Based Marketing (ABM) – The Mechanics

Part 5: Breaking down the mechanics of ABM – why is retargeting so effective and how does it work?

Ralph Altman
Digital Marketing Director
Smartweb Marketing

Grow: Agency Based Marketing (ABM) – Steps to Success

Part 6: Government Marketing ABM Workshop

GAINers will come together in teams for a collaborative discussion and exchange of ideas for Agency-Based Marketing. Workshop results will be published as a resource for GAINers to ensure we all have the most creative ideas possible to help in our ABM marketing.

Workshop Leaders: GMarkU Mentors (led by Ginger Kessler)
Workshop Co-Leaders: GMarkU Protégés

10:20 a.m. – 10:45 a.m.

Network: GAINers Meet and Greet

Network with your fellow GAINers while visiting our GAIN 2017 Sponsor Tables.

10:45 a.m. – 11:00 a.m.

Innovate: Know Your Vowels: Effective Thought Leadership

POP-UP! Case Study: Hear from one of your government marketing peers on innovative and successful government marketing.

Rita Walston (GMarkU Mentor)
Senior Director, Marketing Programs
immixGroup (an Arrow Company)

11:00 a.m. – 11:20 a.m.

Innovate: Everything a Government Marketer needs to know about Capability Statements (and how to create one that WILL benefit your company).

Your company’s first impression to a potential government buyer can be your Capabilities Statement. It’s imperative that you showcase your company and offerings in a cohesive manner that will elevate your company’s visibility within your targeted federal agency. Bring value to your sales teams by learning the way government IT buying decision-makers prefer the content provided in capabilities statements!

Sean Kelley (GMarkU Ambassador)
Senior Director, Defense Health
Former Chief Information Security Officer and Senior Executive Service

11:20 a.m. – 11:30 a.m.

Innovate: Government Marketing thru the eyes of a Protégé – Tips and Techniques to survive in a cluttered market.

POP-UP! Case Study: Hear from one of your government marketing peers on innovative and successful government marketing.

LaRel Rogers (GMarkU Protégé)
Marketing Manager, Public Sector

11:30 a.m. – 1:00 p.m.

Power Lunch: Eat, Learn and Network

Power your brains with lunch while you learn from our marketing service vendors in fast-paced Power Talk presentations. They will teach us how we as marketers can best use their offerings to ensure we have powerful marketing campaigns.

Power Talk Presenters:

  • 1105 Media
  • Demand Marketing Solutions
  • Federal News Radio
  • GovEvents
  • Government Executive
  • Market Connections
  • Performedia
  • Sagetopia
  • SpeakerBox

1:00 p.m. – 1:45 p.m.


Henry J. Sienkiewicz
Former Chief Information Officer (CIO), Defense Information Systems Agency (DISA)

Soraya Correa
Chief Procurement Officer, Department of Homeland Security.

Joanne Woytek
Program Manager
Goddard Space Flight Center

Grow: End-of-Year Buying Marketing Hype – FACT or FICTION?

Recently heard on Market Chat! (Federal News Radio 1500 AM) – Current and former federal executives share their insight on how procurement works inside a government agency at the end of the fiscal year. How are buying decisions made and how should marketers shape and execute strategies and tactics leading up to the all important 4th quarter.

  • What types of marketing campaigns work and which ones do not?
  • What time of year marketers should launch programs to best position their companies to take advantage of end-of-year procurements (you might be surprised!).
  • Tips and techniques you may not be aware of that will help you during busy season with targeted Agency-Based Marketing.

You will also have time to ask any questions you may have so please come prepared!

Lou Anne Brossman
Government Marketing University

Steve Watkins
Chief Content Officer
Government Marketing University

1:45 p.m. – 2:00 p.m.

Innovate: Channel Marketing strategies that will maximize your Market Development Funds (MDF) and Co-Marketing Planning.

POP UP! Case Study: Hear from one of your government marketing peers on innovative and successful government marketing.

Karen Newnam (GMarkU Professor)
Director, Partner Marketing
Liferay, Inc.

2:00 p.m. – 2:15 p.m.

Roast: A Day in the Life of a Government Marketer – a Roast

No description can explain what this session is going to be about – you just have to come and see! Not to be missed and we promise you will laugh harder than you’ve laughed in a very long time!

Comedian Geoff Woliner
Founder and CEO
Winning Wit

Ginger Kessler
Mentor + Protégé Program Director
Government Marketing University

2:15 p.m. – 2:35 p.m.

Accelerate: Engaging our “Old Brains” with Marketing Fodder

Get ready for some “Government Marketing Brain Food” in this interactive high-energy session. You will have fun while gaining skills to carry you into your 2018 marketing planning (and also the chance to win great prizes!).

Tom Temin
Anchor and Managing Editor, Federal Drive with Tom Temin
Federal News Radio

2:35 p.m. – 2:45 p.m.

Innovate: Mastering Federal Events with Research

POP-UP: “Hot of the Press” survey results focused on usage of Events in federal marketing

Lisa Dezzutti
President & CEO
Market Connections

2:45 p.m. – 3:15 p.m.

Network: GAINers Meet and Greet

Network with your fellow GAINers.

3:15 p.m. – 3:45 p.m.

GAIN: Keynote Speaker

Scott Digiammarino
CEO and Founder

Harness the power of Hollywood to make a difference, both personally and professionally.

Envision an innovative way to get your message across that is short, entertaining and memorable (to attract the Old Brain). One that government prospects, customers and partners would look forward to receiving. One that could make a difference…

Scott has partnered with some of the major Hollywood studios and together they realized that there were thousands of great movies that had millions of unforgettable moments that people of all ages could recall and recite in an instant. Who can ever forget “Failure is not an option” from Apollo 13? Or “Show me the money” from Jerry McGuire? Or how about “You can’t handle the truth” from A Few Good Men? Just classic, iconic scenes.

As we close out GAIN 2017, we promise this session will ensure you walk away with “new ways of thinking” on reaching your government audience as well empowering us to maximize our real potential and be the best government marketers we can be so that we can help government be the best it can be!

3:45 p.m. – 4:00 p.m.

GAIN 2017 Final Thoughts

Lou Anne Brossman
Founder and President
Government Marketing University

Christopher Dorobek
Master of Ceremonies
Executive Editor, GovLoop’s DorobekINSIDER

4:00 p.m. – 5:00 p.m.

Network: Its Friday, relax and enjoy the company of your fellow GAINers.

Head down to the Lobby Bar and Lounge for a drink on ATARC!

PhD Sponsor

Master's Sponsors

Bachelor's Sponsors

Media Sponsors

Strategic Partner Alliances

Become a Sponsor!

Sponsorship Opportunities

Need To Know

Watch GMarkU GAIN 2016

Watch GMarkU Mashup 2016

Registration Fee: Full-conference pricing includes attendance, breakfast, lunch and afternoon reception.

Dress Code: Smart Casual

Hotel Accommodations: Please click here to make your room reservation directly with the hotel.

Local Airports:

  • Washington Dulles International Airport (IAD)
  • Ronald Reagan Airport (DCA)
  • Baltimore Washington International Airport (BWI)

Parking: Parking is not included in registration fee. Valet parking or self parking options.

Valet Parking Cost:

        Overnight: $25.00

        Daily: $20.00

Self-Parking Cost:

        Overnight Hotel Guest  - $15.00

        Daily - $6.00 up to 2 hours

        Daily - $10.00 for 2-4 hours

        Daily - $18.00 Max for 4+ hours

GAIN 2017 attendance is limited to government marketing professionals only. Vendors have the opportunity to attend as a sponsor.