Become a GAINER by attending the premier conference focused on the Government Marketing Community – GAIN 2017.

This year’s agenda is forward-thinking, relevant and highly-interactive.

In addition to the world class training you will receive, we place an emphasis on creating opportunities for GAINER’s to meet and greet, ask questions, and make important connections.

Our cutting-edge, highly-interactive conference will focus on the hot topics that all government marketers are dealing with.

See you at GAIN 2017!

All attendees will receive training certifications.

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Mentors and Protégés

This year’s conference will have our GMarkU Mentors and Protégés actively engaged to ensure GAINER’s have an opportunity to learn directly from marketers who face the same challenges and opportunities that you do.

Our Mentors and Protégés will enable GAINER’s to have the ability for community sharing of ideas and best practices.


Government Marketing University Mentors

Gail Bamford
Government Marketing Executive
Government Marketing University

Patrick Burns
Senior Marketing Director

Cathy Cromley
Sr. Marketing Manager, Public Sector
One Identity

Kim Hower
Director, Public Sector

Ginger Kessler
Director Government Marketing
Brocade Communications, Inc.

Sandi King
Government Customer Experience Manager

Allison Mason
Director, Public Sector Marketing
Red Hat, Inc.

Shelly Scarpelli
Sr. Manager, Government Marketing
Juniper Networks

Eva Tedeschi
Global Marketing Lead, Life Sciences & Healthcare

Rebecca Umberger
Director, Global Marketing Programs
One Identity

Lissa Walline
Field Marketing Manager, Government

Rita Walston
Senior Director, Marketing Programs

Ann-Marie Clark
Sr. Director Marketing
CDW Publications

Tami Gallegos
Government Marketing Expert
Government Marketing University

Marci Neill
Federal Industry Marketing Lead
Pure Storage

Alexandra McHugh
Sr. Manager, Public Sector & LATAM Marketing
Akamai Technologies

Government Marketing University Protégés

Caitlin Hayes
Senior Field Marketing Manager – Government

Katie Reed
Marketing Manager
Acuity, Inc.

David Salati
Business Partner, Strategic Marketing
Booz Allen Hamilton

LaRel Rogers
Marketing Manager, Public Sector

Jessica Wessinger
Regional Marketing Manager, Public Sector

Jarell Grady
Sr. Marketing Specialist – Civilian Sector
General Dynamics Information Technology

Emily Minnich
Field Marketing Manager, Public Sector

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7:00 a.m. – 8:00 a.m.

Get this Show Started!!!

Registration + Networking Breakfast

Get ready for some fun as you register, mingle with GAINers and start your morning with a laugh.

As the “Dean of Comedy” of GAIN 2017, Geoff will facilitate experiences and connections that will make YOU the star of the show! You will participate in activities that bring your government marketing profession to life, and put a whole new spin on the way we all market to the government. Including “Market me in 2 minutes” and "Make my content POP" exercises, GAIN 2017 will be an experience you won't soon forget!

Comedian Geoff Woliner
Voted NYC’s Funniest Person from Queens
Founder and CEO
Winning Wit

8:00 a.m. – 8:10 a.m.

Welcome to GAIN 2017!

Lou Anne Brossman
Founder and President
Government Marketing University

Christopher Dorobek
Master of Ceremonies
Executive Editor, GovLoop’s DorobekINSIDER

8:10 a.m. – 8:40 a.m.

Keynote Speaker

John Asher
Asher Strategies

ME! ME! ME! Focused
The Old Brain does not care about your product. It cares what your product can do for it. “Wake Up” your government prospect’s Old Brain and shorten your marketing and sales cycle times. You will learn how to message to the Old Brain.

John Asher integrates information from numerous new neuroscience studies to show GAINER’s how knowledge of the brain’s decision making processes can help your prospects respond to your marketing campaigns and speed up the buying process.

You DO NOT want to miss this keynote. I was amazed at what I learned when I heard John speak recently and knew we had to have him at GAIN 2017.
Lou Anne Brossman, President, GMarkU

8:40 a.m. – 10:15 a.m.

Grow: Agency Based Marketing (ABM) – Steps to Success

(PechaKucha style!)

ABM training and workshop on strategies and tactics. Learn to develop a cohesive ABM Marketing plan by following a proven, process driven ABM marketing strategy taught by experts who have cracked the ABM code! You will leave GAIN 2017 equipped with new knowledge and insight for launching targeted agency marketing campaigns.

ABM Sessions:

What is Agency-Based Marketing?

Lou Anne Brossman
Government Marketing University

Tips, Tricks, Tactics and Trends to jumpstart your ABM program.

Mark Amtower
Amtower & Company

Perform at the top of your ABM marketing game with comprehensive information and analytics.

Kevin Brancato
Director of Government Contracts Research
Bloomberg Government

Government Marketing ABM Workshop

GAINers will come together in teams for a collaborative discussion and exchange of ideas for Agency-Based Marketing. Workshop results will be published as a resource for GAINers to ensure we all have the most creative ideas possible to help in our ABM marketing.

Workshop Leaders: GMarkU Mentors
Workshop Co-Leaders: GMarkU Protégés

10:15 a.m. – 10:45 a.m.

Network: Break: GAINers Meet and Greet

Network with your fellow GAINers. Also, visit our GMarkU Library and meet and engage with industry authors (and pickup a book!).

10:45 a.m. – 11:00 a.m.

Innovate: What Makes Thought Leadership Marketing Succeed or Fail?

POP-UP! Case Study: Hear from one of your government marketing peers on innovative and successful government marketing.

Rita Walston (GMarkU Mentor)
Senior Director, Marketing Programs
immixGroup (an Arrow Company)

11:00 a.m. – 11:20 a.m.

Innovate: Everything a Government Marketer needs to know about Capability Statements (and how to create one that WILL benefit your company).

Your company’s first impression to a potential government buyer can be your Capabilities Statement. It’s imperative that you showcase your company and offerings in a cohesive manner that will elevate your company’s visibility within your targeted federal agency. Bring value to your sales teams by learning the way government IT buying decision-makers prefer the content provided in capabilities statements!

Sean Kelly (GMarkU Ambassador)
Senior Director, Defense Health
Former Chief Information Security Officer and Senior Executive Service

11:20 a.m. – 11:30 p.m.

Innovate: Government Marketing thru the eyes of a Protégé – Tips and Techniques to survive in a cluttered market.

POP-UP! Case Study: Hear from one of your government marketing peers on innovative and successful government marketing.

LaRel Rogers (GMarkU Protégé)
Marketing Manager, Public Sector

11:30 a.m. – 01:00 p.m.

Power Lunch: Eat, Learn and Network

Power your brains with lunch while you learn from our marketing service vendors in fast-paced PechaKucha style presentations. They will teach us how we as marketers can best use their offerings to ensure we have powerful marketing campaigns.

01:00 p.m. – 1:45 p.m.


Henry J. Sienkiewicz
Former Chief Information Officer (CIO), Defense Information Systems Agency (DISA)

Soraya Correa
Chief Procurement Officer, Department of Homeland Security.

Joanne Woytek
Program Manager
Goddard Space Flight Center

Grow: End-of-Year Buying Marketing Hype – FACT or FICTION?

Find out from current and former federal executives how procurement works inside a government agency at the end of the fiscal year. How are buying decisions made and how should marketers shape and execute strategies and tactics leading up to the all important 4th quarter.

  • What types of marketing campaigns work and which ones do not.
  • What time of year marketers should launch programs to best position their companies to take advantage of end-of-year procurements (you might be surprised!).
  • Tips and techniques you may not be aware of that will help you during busy season with targeted Agency-Based Marketing.
  • You will also have time to ask any questions you may have so please come prepared!

1:45 p.m. – 2:00 p.m.

Innovate: Channel Marketing strategies that will maximize your Market Development Funds (MDF) and Co-Marketing Planning.

POP UP! Case Study: Hear from one of your government marketing peers on innovative and successful government marketing.

Karen Newnam (GMarkU Professor)
Karen L. Newnam
Director, Partner Marketing
Liferay, Inc.

2:00 p.m. – 2:20 p.m.

Roast: A Day in the Life of a Government Marketer

No description can explain what this session is going to be about – you just have to come and see! Not to be missed and we promise you will laugh harder than you’ve laughed in a very long time!

Comedian Geoff Woliner
Founder and CEO
Winning Wit

2:20 p.m. – 2:45 p.m.

Accelerate: Engaging our “Old Brains” with Marketing Fodder

Get ready for some “Government Marketing Brain Food” in this interactive high-energy session. You will have fun while gaining skills to carry you into your 2018 marketing planning (and also the chance to win great prizes!).

Tom Temin
Anchor and Managing Editor, Federal Drive with Tom Temin
Federal News Radio

2:45 p.m. – 3:00 p.m.

Network Break: GAINers Meet and Greet

Network with your fellow GAINers. Also, visit our GMarkU Library and meet and engage with industry authors (and pickup a book!).

3:00 p.m. – 4:00 p.m.


Government Marketing

GAINER’s will come together in teams for a collaborative discussion and exchange of ideas to ensure all government marketers have the tools and resources needed to excel in our jobs. Taskforce outcomes and deliverables will be published as a tool for all GAINER’s to ensure we all have the knowledge needed to Grow, Accelerate, Innovate and Network in our daily government marketing walk.

Workshop Leaders: GMarkU Mentors
Co-Leaders: GMarkU Protégés

4:00 p.m. – 5:00 p.m.

Network: Its Friday, relax and enjoy the company of your fellow GAINers.

Head down to the Lobby Bar and Lounge for a drink on ATARC!

PhD Sponsor

Master's Sponsors

Bachelor's Sponsors

Media Sponsors

Strategic Partner Alliances

Become a Sponsor!

Sponsorship Opportunities

Need To Know

Watch GMarkU GAIN 2016

Watch GMarkU Mashup 2016

Registration Fee: Full-conference pricing includes attendance, breakfast, lunch and afternoon reception.

Dress Code: Smart Casual

Hotel Accommodations: Please click here to make your room reservation directly with the hotel.

Local Airports:

  • Washington Dulles International Airport (IAD)
  • Ronald Reagan Airport (DCA)
  • Baltimore Washington International Airport (BWI)

Parking: Parking is not included in registration fee. Valet parking or self parking options.

Valet Parking Cost:

        Overnight: $25.00

        Daily: $20.00

Self-Parking Cost:

        Overnight Hotel Guest  - $15.00

        Daily - $6.00 up to 2 hours

        Daily - $10.00 for 2-4 hours

        Daily - $18.00 Max for 4+ hours

GAIN 2017 attendance is limited to government marketing professionals only. Vendors have the opportunity to attend as a sponsor.