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Register and Become an ABM Superstar!

 

Agency Based Marketing In Action!

Brought to you by GMarkU and Studio 2G | Government Executive Media Group

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Marketing to the government is changing faster than ever.  Of course rapid change can present a number of challenges.  However, if you’re prepared for it, it also offers an opportunity for you to shine.  Attend Market Chat LIVE! and you’ll learn ways to perform at the top of your ABM game and deliver higher ROI than with any other marketing approach.

You’ll learn:

  • Why ABM delivers such stunning results
  • Tips and techniques to increase your marketing ROI with ABM
  • How to do ABM the right way
  • Tools you’ll need to build a revenue generation ABM model
  • ABM pitfalls to avoid

Register for Market Chat Live 

Where?

Date: Thursday, September 27, 2018
Time: 8:00 a.m. – 10:30 a.m.
Location: Tower Club
Address: 8000 Towers Crescent Dr #1700, Vienna, VA 22182

Agenda

 8:00 AM
 
 

Registration, Marketing Networking and Breakfast 

 8:45 AM

Welcome and Introductions

Lou Anne Brossman, Founder & President, Government Marketing University

9:00 AM

Keynote Presentation: ABM and the Rise of the Government Marketer.

How to become an ABM Superstar!

Connie Sayers, President, Government Executive Media Group

 9:25 AM

Marketing Case Study: How to do ABM the right way!

 Hear from a government marketing colleague who has cracked the code on ABM Marketing

Lesley Rogers, Director of Government Marketing, Nuxeo

9:45 AM

Government Panel Presentation: Inside the Federal Buyers Mind.

Learn how to get the attention of your Federal buyers. Hear firsthand from a panel of federal government executives on the best ways (and the wrong ways) to get their attention with your ABM campaigns.

Panelists

Kimberly Hancher, Former CIO EEOC
Karen Britton, Former CIO White House
Steve Cooper, Former CIO Commerce
Keith Seaman, Former ADCIO VA
 

Moderated by Lou Anne Brossman

Meet Your Speakers 

Brossman

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Lou Anne Brossman
Founder & President, Government Marketing University
 

 

Connie Sayers

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Connie Sayers
President, Government Executive Media Group
 

 

Lesley Rogers

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Lesley Rogers
Director of Government Marketing, Nuxeo