Marketing to the government is changing faster than ever. Of
- Why ABM delivers such stunning results
- Tips and techniques to increase your marketing ROI with ABM
- How to do ABM the right way
- Tools you’ll need to build a revenue generation ABM model
- ABM pitfalls to avoid
Registration, Marketing Networking and Breakfast
Welcome and Introductions
Lou Anne Brossman, Founder & President, Government Marketing University
Keynote Presentation: ABM and the Rise of the Government Marketer.
How to become an ABM Superstar!
Connie Sayers, President, Government Executive Media Group
Marketing Case Study: How to do ABM the right way!
Hear from a government marketing colleague who has cracked the code on ABM Marketing
Lesley Rogers, Director of Government Marketing, Nuxeo
Government Panel Presentation: Inside the Federal Buyers Mind.
Learn how to get the attention of your Federal buyers. Hear firsthand from a panel of federal government executives on the best ways (and the wrong ways) to get their attention with your ABM campaigns.
Kimberly Hancher, Former CIO EEOC
Karen Britton, Former CIO White House
Steve Cooper, Former CIO Commerce
Keith Seaman, Former ADCIO VA
Moderated by Lou Anne Brossman