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What’s In It For Me (WIIFM): The Art of Crafting Government Messaging to Drive
Successful Agency Based Marketing

Sponsored by MeriTalk

WIIFM?  Life is short - say something customers care about. 

When you communicate with government IT decision makers, they don't care about you, they care about the missions that impact them. That's why you need to get inside the customer's mind. If you're not talking FITARA, MGT, TIC, FedRAMP, CDM, DCOI, RMF, then you're not speaking their language. 

Marketing and sales is like dating -- three seconds will get you 30 seconds, and 30 seconds will get you three minutes. 

Join us for an "edu-tainment" primer on What's In It For Me marketing in government IT.

Date: April 24, 2018
Time: 8:00 a.m. – 10:30 a.m.
Location: Tower Club
Address: 8000 Towers Crescent Dr #1700, Vienna, VA 22182

Emcee: Steve Watkins, Government Marketing University
15 years of experience successfully messaging to the federal government as an industry leading editor at the Federal Times.

Keynote: Life is Short - Say Something Customers Care About
Steve O'Keeffe, MeriTalk

Panelists:

  • Dominic Sale, Assistant Commissioner of Operations FAS Technology Transformation Services, GSA

  • Tom Ruff, Vice President, Government, Akamai

  • Caroline Boyd, Director, Government Programs, MeriTalk

  • Moderator: Lou Anne Brossman, President and Founder, Government Marketing University


Marketing Case Study:
 Hear from Tasha Klares, Director of Marketing, Force3 on how she has successfully crafted messaging to reach her targeted Federal government customer on the issues they have top of mind. 

Government Marketers: $95*

Marketing Service Vendors: Registration: $300 

*All attendees will receive a worksheet, training certificate and an in-depth case study*

Register Here